Sales Tools for Successful Salespeople

 How should I change my existing sales tools to become a successful salesperson?

Company brochure

First of all, a company brochure must clearly convey to the customer what kind of problems (issues) the company can solve for them.

This is because the first thing the customer wants to know is not the company's specifications, but the answer to the question, "What can this company do for me?

The number of employees and the history of the company are for comparison with similar competing service companies .

Business cards

It's not uncommon to see a name on a business card but not be able to picture the face. Why not include a photo?

Proposal materials

For BtoB products in particular, since many people are involved in the decision-making process, the proposal materials must be able to be understood by the customer without your explanation.

The best way to do this is to create materials that can be understood without explanations, and to supplement them with explanations.

Also, materials that logically tell how to solve a problem rather than talking to the person in front of you will have a higher success rate in BtoB business negotiations.

On the other hand, if you cram too much content into the document, it will be difficult to read and understand, and as a result, you will end up with an unattractive proposal document.

Product catalogs

In order to make a product catalog more effective, it is necessary to review not only the order of the products but also the layout.

The first thing to do is to clarify the purpose of why you are creating the catalog.

If you have a specific product you want to sell, think about whether the main product you want to sell is listed in the most visible part of the catalog.

Also, it should be easy to find out where to go and what to do in order to purchase the product.

And even if you can't hold face-to-face business meetings, you can send information to your customers via e-mail by digitizing your catalog and putting it on your website.

Case Studies

Customers want to know what problems you can solve for them.

In addition to simply stating the benefits of your products, you can also include compelling case studies in your company brochures, sales materials, catalogs, etc., to make it easier for customers to understand the benefits of using your services.

It is a good idea to include the name of the company, the interviewee, the problems the company is facing, what made the company decide to introduce the service, the effect and feeling of the service, and what the company would like to do with the service in the future.

Thank you letter

After a successful contract, don't just send an email to thank the customer. Just sending a thank-you letter on paper can make a good impression on the customer.

It is better if it is handwritten, but if it is difficult, it is a good idea to handwrite only the signature.

By all means, try to create a sales tool that will be useful for future sales activities.

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